2005
Dansk Dyrestimuli A/S was founded in 2005. At that time, the production consisted of chopped heat-treated straw, compressed into briquettes. This product was called Halm FUN and was intended for rooting material for pigs

2006
The idea of developing a bedding product mainly for horses emerged in 2006.  The product was called easy-strø. In the same year, Dansk Dyrestimuli A/S exhibited at the Stallion Show held by Dansk Varmblod - Denmark's largest horse breeding federation.
The product easy-strø was continuously developed and found a new use as bedding material for cows in cubicles and a number of other animals.

2007
In 2007, Dansk Dyrestimuli A/S exhibited at Agromek – the International Exhibition for Agricultural Mechanization, Cattle and Pigs – for the first time. From that point in time, the demand for easy-strø rose.

2008
The factory was extended in 2008. The result was an ultra-modern and efficient factory which enabled Dansk Dyrestimuli A/S to meet the demand in Denmark as well as abroad.

2009
Dansk Dyrestimuli A/S launched a new product, easy-bedding, which is straw compressed into 8 mm pellets.  


easy-strø is granted utility model patent as well as invention patent.